IHEARTCLOMI uncut

Our story

IHEARTCLOMI was created by Anthony McGraw, who first began sharing his work under the name CLOMIRAY on social media in 2021. From the start, he wanted to create a brand that meant something, something that reflected his passions and connected with people.

Over the years, through making clothes, art, and other creative projects, Anthony refined his vision. By 2024, he shifted focus fully to IHEARTCLOMI, expanding the brand beyond merch to include music videos, DJ remixes, films, and art.

This is just the beginning — there’s much more to come. The story of IHEARTCLOMI doesn’t start here; it’s an ongoing journey of creativity, culture, and connection.

IHEARTCLOMI started in 2021–2022 as merch under CLOMIRAY, creating content that began to go viral and connect with people.

EARLY DESIGN CONCEPTS

The first clothing brand ever inspired by punk rock and New York City’s iconic Chelsea Hotel (pronounced CHEL-see).